Collaborating with Richard Branson's team, I served as the creative director for Virgin Orbit, an air launch service at the forefront of innovation in the private space industry. I led and directed the development of the first brand strategy, creating a global brand experience across physical, digital, and AR/VR platforms.
Identity Design
WEBSTORE and Apparel Program
Working with our supply chain, legal, and people teams, we set up our employee-only and public webstore and apparel program. All products were marked with a "Virgin Orbit Original" tag to ensure product authenticity.
When the company first started, I created an art project inside Virgin Orbit. On it was a simple prompt - "My Mission Is..." - asking employees and visitors to write their hopes and dreams on a tag, then displayed for all to see. I wanted to push people to think beyond the functions of their jobs by asking them to contemplate their "why", their purpose. I wanted them to think about what they believe going to space could help achieve, for themselves, their families, and for society. Over time, the wall has filled up with our individual wisdom, serving as a living microcosm of our company mission and the space community.
By sharing ourselves this way, I believe we can remind ourselves that we are all a part of the same human experience so we can tackle big challenges more effectively.
