Public Assembly is the creative practice of Jonathan Lo - a creative director, brand strategist, and multi-disciplinary designer. 

His focus areas include creative and art direction, digital, print, packaging design, identity design, branding, and storytelling.
Experience
Aurora Solar (2022-2024)
Virgin Orbit (2017-2022)
Virgin Galactic (2016-2017)
Mirada Studios (2013-2014)
The Broad Foundation (2011-2012)
Public Assembly (2010-2016)
Rolling Stone Magazine (2011)
The Partners (2010)
2x4 (2009-2010)
Shop Architects (2006-2009)
KCRW Music (2004-2006) 
Om Records (2003)
MTV (1997-1998)
Clients
Virgin
Bloomberg
NRG Station A
New York University
Otis College of Art and Design
California State University in Long Beach
Rutgers University
Museum of Chinese in America
Chinese American Museum
Korean American National Museum
The Bronx Museum of the Arts
Museum of Modern Art
Castrol
The Broad Foundation
Nike

Leadership
Creative Vision and Leadership
Multi-Platform Campaign Management
Data-Driven Design and Optimization
Collaborative Team Building
Innovation and Trend Forecasting
Project Management
Customer Engagement Strategies
Emerging Technologies Integration (AI / AR / VR)
Partnership and Collaboration
Resource and Budget Management
Client Management
Multiple Project Management
Vendor Coordination


Branding, Design, & UX/UI Design
Strategic Brand Development
Visual Identity
Corporate Branding
Typography
Storytelling and Narrative
World-Building
Art Direction 
Artistic Vision
Interactive Experience Design
Printing Processes
Packaging Design
E-Commerce Store Development
User Interface Design
User Experience Research
Wireframing
Prototyping
Usability Testing
Information Architecture